I remember one Filmfare Awards. Radio Mirchi, the spiciest (it has mirchi in it) FM, was covering the felicitations for the bollywood aficionados. After listening to the monotonous chant on the technical awards for half-an-hour, I wished had my geography lessons been aired so repeatedly, I might had got better ranks.
Anyways, the thoughts turned me nostalgic of my school days, so I tuned into another channel which had went on air recently. This RJ exhibited some real marketing skills. She amusingly said, "Filmfare is going on somewhere. But you've got nothing to do with it. So be with me and listen to ...” The channel sold whatever it had (or didn't have?).